Curious fact: The original intention why businesses started to use odd pricing (example $9,90, instead of $10) was to force the cashier to open the register to give change and in that way record the sale. Round numbers, on the other hand, would make it easier for the cashier to pocket the money.

@hugo seems like an interesting theory, but this would have to coincide with registers which kept an internal state to rectify the contents of the drawer.
@sickburnbro @hugo I assumed the reason was because $9.90 (or more commonly where I am, $9.99) on a quick glance looks like $9 dollars rather than $10, which is slightly cheaper. A psychological trick.
@lichelordgodfrey @hugo the article mentions the psychology part. It also probably allows businesses to do loss leaders. Make milk cheap, add a cent of the milk to cereal.

@sickburnbro @lichelordgodfrey I also always assumed it was the psychological trick, that’s why I found it curious when I read that. Not sure how accurate it is but found multiple sources claiming this as a fact.

@hugo @lichelordgodfrey My gut feeling would be that many independent people figured out they could do this after the technology for registers which recorded a transaction history existed.

"BUT IT DID have two adding discs that totaled up sales made in the course of a day’s business"

so it looks like day totals was almost as old as cash registers themselves.

@hugo I assume psychology also played a role (6.99 being “only $6”).

@hugo similar reason that original uniforms rarely had pockets. Even when I stated working in retail (80s), having money on you during the working day was a sackable offence

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