"Losing fans is the collateral damage that comes from engaging in music from an artistic perspective, rather than a commercial one. Making music specifically to please fans can be patronising and exploitative. Challenging music, by its very nature, alienates some fans whilst inspiring others, but without that dissonance, there is no conversation, there is no risk, there are no tears and there are no smiles, and nobody is moved and nobody is affected!" - https://www.theredhandfiles.com/fear-losing-old-fans/
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